Product market analysis
The application of chloroether rubber in recent years has mainly been prominent in the automotive industry. Only three companies in Japan and China are producing this special rubber in the world. The Japanese company has a long history of development of chloroether rubber and has a dominant position in the international market. However, due to the storm of price cuts in recent years, the world's users have to turn their attention to the same product quality, but the price is lower than that of many Japanese markets in Japan. Therefore, our products occupy the domestic and international markets. A strong price advantage.
With the improvement of the living standards of the world's people and the rapid growth of the international automobile industry, the automobile industry has experienced a rapid growth in the consumption of this product. At present, our company's products in the domestic market share has reached 67%.
According to the 2010 International Association of Synthetic Rubber Manufacturers, the global rubber demand will continue to grow in the next 10 years. The annual growth rate is expected to be 2.4% for natural rubber and 2.7% for synthetic rubber. As one of the special synthetic rubbers with excellent performance, the global demand growth rate of chloroether rubber will be much higher than other synthetic rubbers. The main application fields of chloroether rubber are in the automotive industry, motorcycle industry, aerospace industry, power electronics industry, refrigeration machinery industry, petrochemical industry and other industries. Among them, the automobile industry accounts for more than 70% of the total amount of chloroether rubber.
The development of chloroether rubber has considerable dependence on the development of the automotive industry. In the automotive industry, chloroether rubber is mainly used in the manufacture of automotive fuel pipes, automotive vaporizer hoses, automotive air hoses and various sealing diaphragms to meet the requirements of use under special conditions.
With the rapid development of the automotive industry, the market prospect of chloroether rubber is good.
The application field of chlorosulfonated polyethylene rubber is 60-80% of the application field of chloroether rubber, but the two have no competition in the same industry, and their respective products play their respective roles. Therefore, our company's chlorosulfonated polyethylene rubber market develops and utilizes the market resources of chloroether rubber, which is one of the reasons why the growth rate of chlorosulfonated polyethylene rubber market development is far greater than the growth rate of its own market demand.
Competitor situation
The globalization of the economy will inevitably aggravate the globalization of market competition. China's rubber industry is also bound to face more intense competition. The development time of China's chloroether rubber is almost the same as that of the developed countries such as the United States and Japan, but our development rate is quite slow compared with foreign countries. After more than 40 years of development, foreign countries have achieved automated production with a total output of tens of thousands of tons. However, for a long time, the domestic chloroether rubber industry has faced the problems of backward production equipment and high operating cost, which has affected its promotion and application in some industries, resulting in the situation that most foreign markets are occupied by Japanese products. After our hard work and research and development, we achieved a breakthrough in secondary technology. The yield and production efficiency of chloroether rubber products have been greatly improved, the cost has been greatly reduced, and the quality has become stable. This has laid a technical foundation for large-scale foreign investment and solid domestic market. I believe that soon In the future, the domestic and international market structure will be re-divided accordingly.
1. Japan Rui Weng Company
Japan Ruiang was established in April 1950 by Furukawa Electric Industrial Co., Ltd., Yokohama Rubber Co., Japan Light Metal Corporation and BF Goodrich Chemical Company. It has a history of nearly 50 years and is a famous Japanese synthetic rubber. Large petrochemical company. Japan’s Ryan has 3,456 employees and is headquartered in Tokyo. Stocks are listed on exchanges in Tokyo, Osaka, and Nagoya, Japan. There is a representative office in Shanghai that sells synthetic rubber and chemicals.
Japan's Swiss-based company started with the production of PVC, and was the first in Japan to successfully produce synthetic rubber. The oil-resistant special synthetic rubber produced in the world ranks first in the world. In October 1989, the company acquired the special rubber business of the United States Goodrich Chemical Company and began to engage in the production of chloroether rubber. Chloroether rubber became an integral part of the Japanese business.
2, Wuhan Organic
Wuhan Organic is a large national chemical enterprise with self-support import and export rights. The company covers an area of ??300,000 square meters and has more than 1,500 employees. In January 1998, it passed the ISO9002 quality system certification. The company has total assets of 240 million yuan, annual sales of 200 million yuan, and annual profit of 10 million yuan. It is a big profit tax and AAA credit enterprise in Wuhan. The company consists of Wuhan Organic Synthetic Chemical Plant, No. 2 Plant, No. 3 Plant, Organic Essence Company and a research institute specializing in organic synthetic materials research.
Wuhan Organic is mainly engaged in various basic raw materials for organic chemicals. The products have formed five series and more than 70 varieties, namely sodium benzoate series, chlorinated series, glutaraldehyde series, chloroether rubber series and fine chemical series. The company is Asia's largest production base of sodium benzoate, benzyl chloride, glutaraldehyde and acrolein, of which sodium benzoate has an annual output of 25,000 tons, ranking first in the world. Wuhan Organic is the drafter of the national standard of benzyl chloride. The production capacity of benzyl chloride has reached 15,000 tons per year, ranking first in the country. At present, the production capacity of Wuhan organic chloroether rubber is 1,000 tons per year.
3. Jiangxi Hongrun Chemical Co., Ltd.
Jiangxi Hongrun Chemical Co., Ltd. was founded in 2003. The administrative production headquarters is located in Xinghuo Industrial Park, Yongxiu County, Jiangxi Province. It covers an area of ??100 mu and has a registered capital of 27 million yuan. The company mainly produces organic silicon products from 2003 to 2009. In 2008, according to the market conditions, the company accurately predicted that the organic silicon market will encounter an unprecedented downturn, timely adjust the strategic development direction, find new projects, and open up new development directions in February 2009. Invest in the construction of a special rubber production line with an annual output of 5,000 tons of chlorosulfonated polyethylene. The first phase of the project designed a production capacity of 3,000 tons, which was completed in July 2009. The products were mainly sold to foreign markets in the past few years.
Japan's Swiss is currently the main supplier of the international chloroether rubber market. Only a few companies in the country are able to produce chloroether rubber in batches. DuPont USA sold chloroether rubber in China 15 years ago, but since the performance price ratio is not as good as Japanese products, it has gradually faded out of the Chinese market since 2001. At present, the competitors in the market are mainly Japanese Ryan and Wuhan Organic. All organic products in Wuhan are raw rubber production, which is difficult to meet market demand. In the market of vinyl ether rubber compound, our competitors are only Japanese Ryeon. For a long time, Japan’s Rui Weng has adopted an agent system in China, and technical services are difficult to follow up. In the market competition with Japan's Rui Weng, our company's efficient technical marketing will greatly enhance the market competitiveness of products.
Product price analysis
In view of the uniqueness of the market development of chloroether rubber and chlorosulfonated polyethylene rubber products, we focus our sales efforts on areas where light industry is more developed. Mainly for automotive rubber products manufacturers. There are currently more than 120 suppliers of downstream products of domestic chloroether rubber products. Among them, the automotive industry's main customers are: Shanghai Volkswagen, FAW Volkswagen, Changan Automobile, Dongfeng, Honda, Toyota, BMW Brilliance, Beijing Benz and other well-known automakers and the whole vehicle parts are exported to Europe, the United States, South Korea, Japan and other countries. area.